Japan Market Research Solution

Know your customers, know your competitors, and make the best decisions with our qualitative market research solutions. Analyze, customize, and optimize your every move in Japan with real time and accurate data, gathered and delivered directly from the source.

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"Together, no cultural difference or language barrier will stop you from driving your business to success"

At Mikata Research, we bridge the gap between global companies and the Japanese market. As a market research firm, we provide insights that empower international businesses to understand the Japanese business landscape. Our mission is to provide comprehensive analysis that empowers clients to make informed decisions tailored to their industry needs, while leveraging our expertise to foster meaningful connections and a deeper understanding of Japan’s market dynamics.

Our Service

MIKATA RESEARCH offers full support for qualitative fieldwork in Japan, ensuring smooth execution from preparation to reporting. We handle translation, recruitment, logistics, and language support to help you navigate the local market with confidence. Our services include:

Pre-Fieldwork

  • Translation and Localization of Screener and Discussion Guide (EN to JP)
  • Screening conditions and questions review, etc.

Fieldwork

  • Test venue
  • Recruiting and scheduling
  • Incentive management
  • Technical checks (internet connection, devices, etc)
  • Simultaneous Interpretation (JP to EN)
  • Bilingual moderator for In-Depth Interview, Focus Group Discussion, Central Location Test, etc.

Post-Fieldwork

  • English Transcripts
  • English Dubbing/Captioning
  • Fieldwork Summaries, etc.

Our Experience

Healthcare

Target Respondents :

Investors, Policy Makers, NGOs, HCP Groups, Healthcare Researchers, Disease Patients, Hematologists, etc.

End Client :

Multi-national pharmaceutical company

Tech & Lifestyle

Target Respondents :

Gen Pop Social Media Users, Digital Content Creators, PC Gamers, Tech/Network Providers, Online Shoppers, HiFi Audio System Consumers, etc.

End Client :

Leading Tech/Social Media Giant, Network Tech Companies, Audio Companies, Semiconductor Companies, etc.

Apparel & Beauty

Target Respondents :

Gen Pop Male/Female, Parents, Influencers, Aestheticians, etc.

End Client :

Footwear Companies, Cosmetics/Skincare Companies.

Automotive

Target Respondents :

18 – 49 y.o. Male/Female , Daily Car Users, Automotive Technology Users, etc.

End Client :

Leading Automotive Technology Supplier Companies, Multi-national Automotive OEM, etc.

Get your research quote right now!

Click the link below to talk to us about the details of your project. We will provide you with a quote and explanation about how we can help you gain invaluable data and feedback via our market research solutions. Just let us know what you need, and our team will get back to you as soon as possible. We are looking forward to working with you in Japan.

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